Online Course
MASTER
Overcome all competitors, create new markets, and achieve breakthrough growth
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” – Amalia C., Google
Some Businesses Applying Blue Ocean Strategy
The course is
especially suitable for:
CEOs & SME Business Owners
Ideal for CEOs and owners of small to medium enterprises who are responsible for driving business growth. This program is for those who aim to create exceptional value while working with limited resources, empowering their companies to break free from intense competition and carve out new market spaces.
Corporate Executives
Designed for senior executives such as division heads and functional leaders overseeing strategy or innovation. If you're looking to launch new products or services, reimagine existing offerings, and elevate your strategic impact, this course will equip you with the tools to redefine your career trajectory and your company’s market position.
Consultants and Coaches
Perfect for strategy and innovation consultants, as well as CEO coaches, who are committed to achieving measurable, transformative results for their clients. Through the principles and methodology of Blue Ocean Strategy, you’ll gain the expertise to lead clients in creating breakthrough strategies that drive sustained growth and market leadership.
Have you noticed
your business facing difficulties?
Cut-Throat Competition
Are you immersed in a red ocean industry, constantly battling for a larger slice of an already shrinking demand?
Do you find yourself pitted against formidable giants in an intensely competitive marketplace?
Are you feeling the tremors of disruption shaking the very foundations of your company?
Struggle for Differentiation
Can you clearly articulate your unique value proposition to your clients or stakeholders?
Or are your company's offerings increasingly blending into the industry landscape, indistinguishable from a sea of competitors?
The stark reality is that a lack of a clearly differentiated strategy can trap your business in a perilous cycle of imitation
Companies, caught in this cycle, continuously adjust their offerings in reaction to competitors, rather than creating a new market space. The result is an overwhelming parity that confuses customers and hampers your growth potential.
Lack of Innovation
Are you stuck doing the same things and expecting different results? Are you finding it increasingly challenging to identify and exploit new market opportunities due to your focus on the existing competitive landscape?
In a world that's evolving at lightning speed, businesses that fail to innovate risk being left in the dust.
It's not enough to keep pace with the competition; you must leap ahead. This necessitates the development of products and services that stand out from the competition, offering a leap in value for your customers.
Meet Chan Kim and Renée Mauborgne
#1 Management Thinkers in the World
Chan Kim and Renée Mauborgne are the creators of Blue Ocean Strategy.
They are Professors of Strategy at INSEAD, one of the world’s top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute.
In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication.
The Books that Changed the Way We Think about Strategy
Blue Ocean Strategy and Blue Ocean Shift by Chan Kim and Renée Mauborgne offer a proven process to break free from intense competition and achieve profitable growth.
With insights from over 30 years of research, these books apply to businesses of all sizes—from startups to global corporations. Together, they’ve sold nearly 5 million copies worldwide.
Blue Ocean Strategy is hailed as one of the most influential strategy books, while Blue Ocean Shift is a New York Times and #1 Wall Street Journal bestseller, taught at top business schools and nearly 3,000 universities globally.
Helping Real People Solve Real Problems
LOVED this course.
No nonsense, 100% practical tools I can start implementing TODAY in my organisation
Amalia Chatzimichali
Global Account Executive, Google
An e-learning course with fun and interactive content. I strongly suggest taking this companion course alongside the books. I'm confident that you will enjoy it as much as I did.
Adnan Boz
AI Product Leader
An online course that allows companies and individuals to challenge the conventional strategic approach and explore new, untapped opportunities by
creating and capturing new demand.
Constantinos Chaelis
Project Manager, UK
Here's how our course is your guide to the blue ocean
#02
Break from the Competition
You’ll clearly see where you are today and learn how to redefine market boundaries, breaking free from the limitations of competition. Instead of trying to be better than your competitors, you learn how to be different.
#05
Identify Uncontested Market Space
You’ll learn how to seize new growth opportunities by following a systematic process with tools for new market creation. Get a roadmap to implement a strategic direction for your organization that delivers innovative solution and leave the competition behind.
#7
Focus on Value Innovation
You’ll embrace the foundations of blue ocean strategy: value innovation - the simultaneous pursuit of differentiation and low cost, resulting in a leap in value for both you and your customers.
#11
Create New Demand
You’ll learn the tools and frameworks to identify noncustomers and explore how to turn them into your customers. By focusing on noncustomers instead of battling competitors, you create new demand.
#15
Shift in Mindset
You’ll learn how to shift your mindset from focusing on the competition to creation. Learn to see new opportunities where others see only red oceans of declining profits and growth.
Shift from Competing to Creating
I want to tell you a story:
In the late 90s, Blockbuster was the unbeatable king of the video rental industry. Millions of families flocked to Blockbuster stores every week to choose their favorite movies.
Their revenue reached billions of dollars. And with such an empire, they believed that nothing could overthrow their position. But then came a competitor they never expected - Netflix.
Reed Hastings, the founder of Netflix, once proposed a partnership with Blockbuster to develop a DVD rental platform over the internet. But Blockbuster, with its massive presence, declined. They didn’t believe that online DVDs could replace traditional stores.
Netflix didn’t stop. They continuously listened to customer needs, from DVD rentals by mail to streaming services. Netflix kept innovating to stay ahead of trends and opened up an entirely new blue ocean, while Blockbuster remained stagnant, clinging to its old model.
In 2010, Blockbuster declared bankruptcy. Meanwhile, Netflix continued to grow into a tech giant, expanding to over 190 countries, with hundreds of millions of users worldwide.
The story of Blockbuster and Netflix is a valuable lesson in innovation and business strategy. In an increasingly fierce competitive world, only businesses willing to create blue oceans can survive and thrive.
Do you want your business to become the next Netflix, instead of a Blockbuster left behind?
The Blue Ocean Strategy Master course will help you understand how to build innovative strategies, overcome competition, and find hidden opportunities in the market.
But imagine, if you don’t take action now, you will experience the pain of lost revenue and missed opportunities. Your business could end up in a deadlock like Blockbuster.
With this course, you won’t just learn how to create a blue ocean, but also avoid major risks in business, helping your company grow sustainably.
Sign up today to discover how to create a blue ocean for your business and avoid becoming a Blockbuster in a volatile world.
Seize the Opportunity to Lead Change in Your Organization
By taking this course, you're not just learning a new business strategy; you're positioning yourself to be
a change agent in your organization.
You'll acquire the skills to create, recognize, and seize new opportunities that could redefine your industry
1 Year Access
$135
$35
Save $100
More than 20 VIDEO lectures covering theory, case studies, and tools in detail
1 Year Access
Special Offer -
LIFETIME ACCESS
$447
Today Only
$47
More than 20 VIDEO lectures covering theory, case studies, and tools in detail
Lifetime access to the learning platform
More than 5 video case studies on real businesses successfully applying Blue Ocean Strategy
More than 5 PDF case studies providing detailed analyses of businesses with successful applications
100+ page workbook to enhance learning with tools, examples, and practical exercises
Lifetime updates with the latest insights, tools, and case studies (priceless)
LIFETIME ACCESS
Enrolling in the course will surely be a highly profitable investment for you
Thousands of leaders worldwide have studied and applied it successfully.
Will you be the next?
Key Benefits of
Blue Ocean Strategy Master
#03
Market Expansion
Enter new markets, driving revenue growth without having to compete in the "red ocean" with other rivals.
#05
Proven Process for Innovation
Reduce the risks of innovation with a proven methodology for creating new markets. BOS tools and frameworks are trusted by organizations worldwide to carve out their own blue oceans.
#08
Strategic Clarity
Enhance strategic clarity and the ability to shape the market, positioning you as a leader and recognized authority in industry.
#11
Attracting Top Talent
A pioneer in Blue Ocean Thinking easily attracts top talent, builds a strong team, and enhances organizational reputation.
#15
Innovative Thinking
Learn how to create high-value, low-cost solutions that make the competition irrelevant and create new demand.
How You Will Learn
and Practice
Video - How citizenM Created New Market Space
in the Hotel Industry
"The hotel industry is fiercely competitive, a true red ocean. When we discovered and applied the Blue Ocean Strategy, we realized how to create an entirely new segment rather than trying to outdo competitors.
This approach helped us reshape our business strategy, transform our service model, and focus on the values that truly matter to our customers.
Today, we operate nearly 40 hotels in prime locations worldwide, achieving an average occupancy rate of 90% annually while saving 50% on staffing costs compared to traditional models. (*)
Our hotels deliver a five-star experience at 30-40% lower prices (*).Blue Ocean Strategy has truly been the key to propelling our business forward, allowing us to break free from the red ocean and become a unique and distinguished choice in the industry."
Michael Levie
Co-founder of citizenM Hotels
Frequently Asked Questions
1. How much time do I have to complete the course?
You have 1 year of access to the course. If you purchase during a promotional period, you may receive an additional 1 year for free. Take advantage of this opportunity, as it doesn’t happen often. This means you could have up to 2 years to learn, including the option to review materials multiple times.
2. How long does it take to complete the training?
The training is designed to be flexible. If you study continuously, it may only take a few hours. However, we encourage you to learn while practicing and then return to the lectures for review. This approach will help you master the material more quickly.
3. Are there any other online blue ocean courses out there?
While there are many different courses available, our program is uniquely designed based on the latest insights from the authors. It focuses on practical application and real-world strategies, making it stand out from other courses. We will also provide updates on case studies and useful information for a lifetime.
4. Is now the right time to invest in learning about blue ocean strategy?
The best time to plant a tree was 20 years ago. The second-best time is now. You are facing an opportunity that could change how you do business forever.
5. Is the course based on the original methodology?
Yes, the course is designed based on the step-by-step original methodology developed through extensive research by the two authors. We will provide updates on the latest case studies from the authors even after the course ends.
6. Can I stop the course and resume it later?
You have 1 year to complete the course, or up to 2 years if you purchase during a promotional period. If that time expires, you can still repurchase the course.
7. If I register today, can I access the course quickly?
When you register, you will have immediate access to the course materials. You can start learning right away!
8. Do I need any preparation before starting the course?
No prior preparation is needed. The course is designed to cater to all levels, whether you are a beginner or have some experience in the field.
9. I've read the books. Do I still need the course?
Yes! While the books provide valuable insights, the course offers practical exercises, real-life applications, and interactive components that help you deepen your understanding and enhance your skills. You will achieve results more quickly if you have read the books; if you haven't read them yet, you can do so after participating in the course.
10. I’m well-versed in theory. Does this course offer practical knowledge?
Absolutely! This course emphasizes practical application through case studies, exercises, and actionable strategies that you can implement directly in your work.
11. What are the payment options?
We offer various payment options, including credit/debit cards and PayPal.
12. Who is taking this course?
Our customers include entrepreneurs, small and medium business owners, company executives, and managers from both non-profit organizations and corporations across various industries worldwide. We have had senior and mid-level leaders from large corporations participating together to begin their strategic transformation journey.
13. Can I access the course on a mobile device?
Yes! The course is fully optimized for mobile devices, allowing you to learn anytime, anywhere, whether you are using a smartphone or tablet.
The Blue Ocean Strategy Master Course is fantastic. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim's and Renee Mauborgne's two books—Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas.
This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective.
Dickson L. Louie
Coach, University of California
1 Year Access
$135
More than 20 VIDEO lectures covering theory, case studies, and tools in detail
1 Year Access
$35
Save $100
Special Offer -
LIFETIME ACCESS
$447
Today Only
$47
More than 20 VIDEO lectures covering theory, case studies, and tools in detail
Lifetime access to the learning platform
More than 5 video case studies on real businesses successfully applying Blue Ocean Strategy
More than 5 PDF case studies providing detailed analyses of businesses with successful applications
100+ page workbook to enhance learning with tools, examples, and practical exercises
Lifetime updates with the latest insights, tools, and case studies (priceless)
LIFETIME ACCESS
Enrolling in the course will surely be a highly profitable investment for you
Thousands of leaders worldwide have studied and applied it successfully.
Will you be the next?
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